Merchants leveraging Adobe Commerce Cloud need to be preparing for the Magento 2.4.4 release (Adobe Commerce Cloud 2.4.4). Available starting in March, this upgrade includes a robust feature set, addresses security vulnerabilities, significantly improves site performance, and offers easier overall maintenance. With End-of-Life (EOL) dates approaching for both the 2.3…

Commerce strategy changed rapidly for all sectors during Covid-19. From self-checkout, digital payments, virtual appointments, and more brands shifted to meet guidelines and ensure their customers felt safe. But now as the pandemic eases, what does the future hold for digital? Companies can respond by continually improving their digital experiences…

As the growth in eCommerce continues, many companies are expanding the ways they transact with customers online. Marketplaces continue to be in high demand, but should you compete against the likes of Amazon and Alibaba or simply join them? Echidna is exploring what you should consider when it comes to…

COVID-19 has brought massive change to the eCommerce industry. We are at a pivotal time of disruptive change for all markets. While the restrictions of COVID-19 won’t remain in place forever, customers will expect the conveniences too. As the rate of online shopping continues to skyrocket, it’s important for brands…

How many clicks does it take a new visitor to find what they need on your website? The #1 annoying feature of a website is improper or confusing navigation that leaves your user lost and wondering what to do next in order to find what they need. Navigation is principal…

Both B2B and B2C companies shifted gears to cater to COVID-19. Many were forced to find new ways to reach and serve their customers. This meant being flexible and rethinking on how to use technology to help the business deliver. Entering 2021 many leaders find themselves starting a journey of…

2020 was a year for the books. The digital shift was undoubtedly accelerated, making us rethink how we do business from both a B2B and B2C standpoint. From technology, user experience, digital marketing- we are sharing a compilation of our most relevant articles from this past year that can help…

Attracting and retaining B2B customers is evolving. Even pre-COVID-19, delivering high performing B2B digital experiences was at the forefront. That’s largely because at the end of the day you’re selling to individuals. These individuals are increasingly affected by their B2C experiences, which they carry into their B2B buying. COVID-19 amplified…

If mobile is the future, welcome to the future. — Google has officially switched to mobile-first indexing for all websites this year. This means Google is first looking at your mobile site and using that to based on how it will rank your desktop site according to the information given. Customers in both B2B and B2C now expect to be…